World Beer Challenge 2027

It is with great pleasure that we address you an exclusive invitation to participate in the World Beer Challenge — XVII International Brewery Awards 2027, which will take place from February 23rd to 27th, in Estoril, Portugal.

Following a careful analysis of the international market, your brewery was identified as an outstanding producer, recognized for its commitment to quality, identity, and innovation. It would be an honor to have your beers participate in this prestigious world competition.

In a demanding global context, the 2027 edition introduces a strengthened international ranking system:

1. Enhance your brand positioning
2. Strengthen credibility in export markets
3. Offer a clear and accessible quality benchmark to consumers

Business Value & Measurable Return

Participation in the World Beer Challenge goes far beyond the competition — it is a strategic investment with a direct impact on business:

1. Sticker Medals and Diplomas with the Classifications Obtained:
   Awarded beers gain strong marketing assets usable on labels, packaging, and communication materials, directly influencing consumer purchasing decisions.
2. Increased Export Opportunities:
   Recognition by an international jury facilitates entry into new markets and strengthens negotiations with importers, distributors, and retail chains.
3. Brand Visibility & International Promotion:
   Selected beers benefit from global exposure through digital channels, press releases, and industry networks, increasing recognition beyond the domestic market.
4. Credibility with Buyers and Industry Professionals:
   The distinctions act as an independent seal of quality, highly valued by buyers, bartenders, and beverage managers.
5. Differentiation in a Competitive Market:
   Highlight your portfolio beers with clear and recognized quality indicators.

The event will take place in Estoril, one of the most prestigious regions in Europe, made up of Cascais, Sintra, and Mafra, known for its elegance, cultural heritage, and strong international attractiveness.

Participation is limited and carefully selected, ensuring the highest quality standards. We will be happy to receive your confirmation and support you throughout the registration process.

Registration and information:
marketing@worldbeerchallenge.org.uk